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Brandon O'Donnell
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COMPANY PROFILE: XELON ENTERTAINMENT Wednesday 9th January: Xelon Entertainment today announced its arrival into the global music industry, to begin working in a number of different fields across the entertainment spectrum. Xelon Entertainment is a private/public Australian company focused on the acquisition and delivery of entertainment in any number of different forms. It works in several varied fields, under several different arms. The company sources and provides entertainment in both the movie, DVD and music fields. In terms of particular areas of focus, there are several that Xelon Entertainment specialize in. They provide a synchronisation catalogue for TV/movie usage. They are a digital aggregator with links to over 150 major retailers globally, be it from iTunes to Beatport to 3 Mobile. Through this service, Xelon Entertainment is closing in on distribution figures in excess of 150,000 tracks to various territories around the globe. In terms of physical product, Xelon split their releases into several distinct sub labels. Xelon itself is focused on all forms of music, whereas each label will set its sights on particular genres. Specialist Labels to date are Velcro (House and Electro), BackBeach Music (Chill, Lounge, Jazz and Acoustic) and 405 Recordings (Trance/Progressive and Underground Sounds). XE is also the distributor and licence holder for the entire Resonanz catalog for all territories outside of Australia. (www.resonanzrecordings.com.au) Xelon Entertainment is also the content delivery arm for the Xelon PPV (pay per view) Entertainment System, a joint venture between Xelon Entertainment, Xelon Ltd and the Macquarie Data Centre. XE is broad-based company, with a strong commitment to physical releases, XE is quickly establishing itself in the importing/export market. February 08 sees the setup of an office in the U.S.A. for the coordination of multi platform releases into the North American market. Managing Director Mark Rachelle said it was the right time to launch Xelon Entertainment and would bode well for their movements in both the digital and physical realms. ?We?re proud to be positioned at the forefront of emerging entertainment technologies which are slowly but surely revolutionising what we see and hear.?



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