A record label with a firm belief in quality and innovation has seen Primal sign and collaborate with some of the UK's most successful and talented artists, including Paul Oakenfold, Maria Nayler, Odessi, Brian Eno, Leama, Andy Moor, Skip Raiders and many others. Since it's founding in 2003 by Michael Quinn & Steve Ericsson, Primal has served as a channel for artists to release ground breaking music, bringing their sounds to the ears of listeners and clubbers around the globe.