AVA Recordings, the brainchild of Andy Moor, was established in early 2006. The United Kingdom based label, dedicated to releasing quality electronic music, has been developed in a way whereby rigid guidelines will not have to be conformed to, ensuring true freedom with releases. With the focus on 'classy' electronic dance music, the label will release tracks from some of today's top names, alongside upcoming talents. However, with the prominence placed solely on the music, the hope is that the substance of the track is examined before the name of the artist or remixer.