Aardvark is a Fair Trade record label and music publisher. This goes beyond ensuring our artists receive a higher than industry average royalty split. It also means we do our best to ensure that expenses are handled responsibly and are kept to a reasonable level. We're also a Green label. While it is unlikely for any international label to be Carbon Neutral in the near future - our aim is to get as close to that benchmark as possible. To achieve this we've were early pioneers in the digital realm. We've invested heavily in digital music and audio solutions - partnering with some of the best businesses in the field. In-house we have some of the brightest minds in online and digital media marketing... We've racked up a series of firsts. We were one of the first record labels to use podcasting. We were one of the first labels to support internet radio. Other firsts include: providing music videos to YouTube, Google Video, Singingfool, ROO TV and a host of other online music video entertainment wesbites; providing full tracks on MySpace, Reverb Nation, Bebo and Last.fm; setting up a blog to share our thoughts about music industry developments and news; and using widgets for people to share our music and our videos with their mates. Recent audio content provision deals such as the one struck with the gaming company Audio-Surf, is a continuation of our ethos...making music for the people - and not for our accountants. We're not about big advertising spend or huge marketing budgets or telling people what to buy in order to look cool. We're just about adventures in music.
www.aardvarkrecords.co.uk